Subzero
subzero.co.uk
Sub Zero is a premium outdoor clothing and adventure gear retailer offering high-performance products including thermal base layers, mid-layer tops and leggings, outdoor jackets, gloves, and specialized clothing for various climates and activities. The store focuses on keeping customers warm, dry, and protected during outdoor adventures with technical apparel in categories ranging from summer cooling wear to extreme cold weather gear.
Performance Needs Attention
This store scores 45/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
807
-3Collections
278
Pages
141
Blog Posts
53
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 11 points below Sports & Outdoors category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Sports & Outdoors Ranking
#3 / 716
Top 0% in category
Category Avg Performance
56
-11 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.9s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#9 in Sports & Outdoors
Top 1% of stores
17% below average
807 products vs 976 avg
Faster than 100% of Sports & Outdoors stores
PageSpeed score: 45/100
-3 products
Over the past month
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
17% below average
avg
82% above average
avg
386% above average
avg
13% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (53 blogs, 141 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
Feb 2026
Similar Sports & Outdoors Stores
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About Subzero
Subzero is a sports & outdoors ecommerce store built on shopify and operating in US. The store currently offers 807 products organized across 278 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Subzero uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Subzero achieves a performance score of 45/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 87/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Subzero uses Yotpo for customer reviews and offers PayPal, Klarna, Afterpay for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Subzero ranks #9 out of 1076 stores we track. This places them in the top 1% of sports & outdoors stores by product catalog size. Over the past month, the store has reduced its catalog by 3 products.
Last scanned
Feb 23, 2026
