Swaledale
swaledale.co.uk
Swaledale Online Butchers is a Yorkshire-based butchery specializing in whole-carcass, nose-to-tail meat from heritage breeds and native game. They source slow-grown, free-roaming meat from small sustainable farms in the Yorkshire Dales and deliver fresh (never frozen) products with free DPD delivery on orders over £80.
Performance Needs Attention
This store scores 34/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
270
+6Collections
41
Pages
20
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
63/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 22 points below Food & Drink category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#15046 / 16375
Faster than 8% of stores
Food & Drink Ranking
#1239 / 1334
Top 93% in category
Category Avg Performance
56
-22 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.4s
Largest Contentful Paint
0.020
Cumulative Layout Shift
113ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#216 in Food & Drink
Top 12% of stores
15% above average
270 products vs 235 avg
Slower than 93% of Food & Drink stores
PageSpeed score: 34/100
+15 products
Over the past year
Category Benchmarks
Compared to 1794 stores in Food & Drink
15% above average
avg
21% above average
avg
11% above average
avg
93% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
1+ year
Since Mar 2025
Larger than 75% of category
Top 12% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Dec 2025
Aug 2025
Jul 2025
Jun 2025
Apr 2025
Mar 2025
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About Swaledale
Swaledale is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 270 products organized across 41 collections, making it larger than average for the food & drink category.
Theme and Design
Swaledale uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Swaledale achieves a performance score of 34/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 79/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Swaledale uses TrustPilot for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Food & Drink category, Swaledale ranks #216 out of 1794 stores we track. This places them in the top 12% of food & drink stores by product catalog size. Over the past year, the store has grown its catalog by 15 products.
Last scanned
Feb 18, 2026
