Swrve
swrve.co.uk
swrve is a cycling-focused fashion brand that specializes in durable clothing including jeans, shorts, trousers, jackets, tops, and caps. The store emphasizes practical, cordura-constructed pieces designed for cycling enthusiasts and everyday wear.
Performance Needs Attention
This store scores 41/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
61
Collections
11
Pages
7
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
45/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 16 points below Fashion & Clothing category average (57)
- Accessibility score is 62/100 - improve for better UX and legal compliance
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#13914 / 16375
Faster than 15% of stores
Fashion & Clothing Ranking
#2538 / 2989
Top 85% in category
Category Avg Performance
57
-16 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
5.9s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#2690 in Fashion & Clothing
Below 61% of stores
93% below average
61 products vs 819 avg
Slower than 85% of Fashion & Clothing stores
PageSpeed score: 41/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
93% below average
avg
88% below average
avg
83% below average
avg
91% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Below average catalog size
Top 61% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Swrve
Swrve is a fashion & clothing ecommerce store built on shopify and operating in US. The store currently offers 61 products organized across 11 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Swrve uses the Canopy theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Swrve achieves a performance score of 41/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 62/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Swrve has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Swrve ranks #2690 out of 4419 stores we track. This places them in the top 61% of fashion & clothing stores by product catalog size.
Last scanned
Feb 19, 2026
