Tangled Yarn
tangled-yarn.co.uk
Tangled Yarn is a UK-based retailer offering natural fibre yarns, knitting and crochet supplies, patterns, and notions. The store operates both an online shop with fast UK-wide delivery and a physical location in Poynton, Cheshire, serving knitters and crocheters throughout the country.
Performance Needs Attention
This store scores 39/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
568
Collections
85
Pages
8
Blog Posts
51
CommerceRank Score
Overall store health assessment based on 5 key factors
69/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 21 points below Arts & Crafts category average (60)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 20 Feb 2026
Overall Ranking
#14199 / 16375
Faster than 13% of stores
Arts & Crafts Ranking
#656 / 708
Top 93% in category
Category Avg Performance
60
-21 below avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
104ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#242 in Arts & Crafts
Top 24% of stores
40% below average
568 products vs 948 avg
Slower than 93% of Arts & Crafts stores
PageSpeed score: 39/100
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
40% below average
avg
70% above average
avg
47% below average
avg
59% above average
avg
Category Intelligence
How Tangled Yarn compares to other arts & crafts stores
2%
of Arts & Crafts stores use Yotpo
Insights
- 65% of Arts & Crafts stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 24% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Arts & Crafts Stores
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About Tangled Yarn
Tangled Yarn is a arts & crafts ecommerce store built on shopify and operating in GB. The store currently offers 568 products organized across 85 collections, making it comparable in size for the arts & crafts category.
Theme and Design
Tangled Yarn uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Tangled Yarn achieves a performance score of 39/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 92/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Tangled Yarn uses Yotpo for customer reviews and offers Settle for payment flexibility. Compared to other arts & crafts stores, 65% of arts & crafts stores offer paypal
Competitive Positioning
Within the Arts & Crafts category, Tangled Yarn ranks #242 out of 1004 stores we track. This places them in the top 24% of arts & crafts stores by product catalog size.
Last scanned
Feb 19, 2026
