The Dailee
the-dailee.com
The Dailee is an organization-focused ecommerce brand offering a wide range of planners including daily, weekly, wedding, corporate, and student planners in both paper and digital formats. The store also sells planning accessories, Notion templates, spreadsheets, notepads, and organizational tools marketed toward organized, productivity-focused consumers.
Performance Needs Attention
This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
83
Collections
39
Pages
8
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
47/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 13 points below Office Supplies category average (61)
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#12244 / 16375
Faster than 25% of stores
Office Supplies Ranking
#61 / 74
Top 82% in category
Category Avg Performance
61
-13 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.1s
Largest Contentful Paint
0.090
Cumulative Layout Shift
112ms
Interaction to Next Paint
Additional Metrics
1.2s
First Contentful Paint
404ms
Time to First Byte
16.6s
Speed Index
Store Audit
Actionable insights compared to 96 Office Supplies stores
#65 in Office Supplies
Below 68% of stores
89% below average
83 products vs 732 avg
Slower than 82% of Office Supplies stores
PageSpeed score: 48/100
No BNPL options
55% of Office Supplies stores offer PayPal
Category Benchmarks
Compared to 96 stores in Office Supplies
89% below average
avg
68% below average
avg
56% below average
avg
86% below average
avg
Category Intelligence
How The Dailee compares to other office supplies stores
19%
of Office Supplies stores use judge.me
0%
of Office Supplies stores use this theme
Insights
- 55% of Office Supplies stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Business Profile
Store maturity and operational indicators
Stable
7 months
Since Sep 2025
Below average catalog size
Top 68% by catalog size
low
Basic content (8 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Sep 2025
Similar Office Supplies Stores
Other office supplies stores with similar size
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About The Dailee
The Dailee is a office supplies ecommerce store built on shopify and operating in US. The store currently offers 83 products organized across 39 collections, making it comparable in size for the office supplies category.
Theme and Design
The Dailee uses the Lorenza theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, The Dailee achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 91/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, The Dailee uses judge.me for customer reviews. Compared to other office supplies stores, 55% of office supplies stores offer paypal
Competitive Positioning
Within the Office Supplies category, The Dailee ranks #65 out of 96 stores we track. This places them in the top 68% of office supplies stores by product catalog size.
Last scanned
Feb 18, 2026
