The Half Moon
the-half-moon.com
The Half Moon is a spiritual jewellery brand offering handcrafted bracelets, earrings, necklaces, and rings made with natural gemstones and crystals. The store positions itself as a bohemian jewellery retailer designed to promote happiness, health, and prosperity through artisan-made pieces sourced from creators worldwide.
Performance Needs Attention
This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
306
Collections
48
Pages
32
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
58/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#11816 / 16375
Faster than 28% of stores
Jewellery & Watches Ranking
#552 / 758
Top 73% in category
Category Avg Performance
57
-8 below avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.2s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
1.1s
First Contentful Paint
—
Time to First Byte
7.3s
Speed Index
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#391 in Jewellery & Watches
Above average (top 36%)
62% below average
306 products vs 802 avg
Slower than 73% of Jewellery & Watches stores
PageSpeed score: 49/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
62% below average
avg
33% below average
avg
14% above average
avg
93% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 36% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About The Half Moon
The Half Moon is a jewellery & watches ecommerce store built on shopify and operating in US. The store currently offers 306 products organized across 48 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
The Half Moon uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of jewellery & watches stores.
Performance Analysis
Based on Google PageSpeed Insights, The Half Moon achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, The Half Moon has not implemented a third-party review platform and offers PayPal, Affirm for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, The Half Moon ranks #391 out of 1082 stores we track. This places them in the top 36% of jewellery & watches stores by product catalog size.
Last scanned
Feb 20, 2026
