Thealleychicago
thealleychicago.com
The Alley is a punk, goth, and alternative fashion retailer established in 1976, offering leather jackets, graphic t-shirts, hoodies, Dickies workshirts, and band merchandise. The store also carries complementary accessories including buckles and jewelry with edgy, alternative aesthetics.
Performance Needs Attention
This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
247
Collections
117
Pages
33
Blog Posts
150
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#11894 / 16375
Faster than 27% of stores
Fashion & Clothing Ranking
#2175 / 2989
Top 73% in category
Category Avg Performance
57
-8 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.0s
Largest Contentful Paint
0.060
Cumulative Layout Shift
123ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#1549 in Fashion & Clothing
Above average (top 35%)
70% below average
247 products vs 819 avg
Slower than 73% of Fashion & Clothing stores
PageSpeed score: 49/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
70% below average
avg
26% above average
avg
20% below average
avg
369% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 35% by catalog size
high
Strong content (150 blogs, 33 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
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About Thealleychicago
Thealleychicago is a fashion & clothing ecommerce store built on Shopify and operating in US. The store currently offers 247 products organized across 117 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Thealleychicago uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Thealleychicago achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 77/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Thealleychicago uses judge.me for customer reviews and offers PayPal, Afterpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Thealleychicago ranks #1549 out of 4419 stores we track. This places them in the top 35% of fashion & clothing stores by product catalog size.
Last scanned
Feb 25, 2026
