Thebrokedownpalace
thebrokedownpalace.com
The Brokedown Palace is an outdoor lifestyle shop in Shoreditch, London, stocking premium outdoor apparel, equipment, and gear from leading brands including Patagonia, Arc'teryx, Fjällräven, Danner, YETI, MSR, Osprey, and many others. The store carries waterproof jackets, fleeces, mid-layers, and outdoor equipment for hiking, camping, and adventure activities.
Products
4,404
Collections
468
Pages
21
Blog Posts
14
CommerceRank Score
Overall store health assessment based on 5 key factors
72/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#6695 / 16375
Faster than 59% of stores
Sports & Outdoors Ranking
#263 / 716
Top 37% in category
Category Avg Performance
56
+5 above avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.0s
Largest Contentful Paint
0.000
Cumulative Layout Shift
94ms
Interaction to Next Paint
Additional Metrics
1.0s
First Contentful Paint
410ms
Time to First Byte
6.2s
Speed Index
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#44 in Sports & Outdoors
Top 4% of stores
351% above average
4,404 products vs 976 avg
Faster than 63% of Sports & Outdoors stores
PageSpeed score: 61/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
351% above average
avg
206% above average
avg
28% below average
avg
77% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 4% by catalog size
low
Basic content (21 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Thebrokedownpalace
Thebrokedownpalace is a sports & outdoors ecommerce store built on shopify and operating in GB. The store currently offers 4,404 products organized across 468 collections, making it larger than average for the sports & outdoors category.
Theme and Design
Thebrokedownpalace uses the Boost theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Thebrokedownpalace achieves a performance score of 61/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Thebrokedownpalace has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Thebrokedownpalace ranks #44 out of 1076 stores we track. This places them in the top 4% of sports & outdoors stores by product catalog size.
Last scanned
Feb 19, 2026
