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Thebusinessfashion

shopify

thebusinessfashion.co.uk

The Business Fashion is a luxury menswear e-commerce store specializing in contemporary and high-end designer clothing. The store curates an extensive selection of premium brands including Alexander McQueen, Balmain, Ami Paris, Barbour, and numerous other world-renowned menswear designers.

Fashion & Clothing
Dawn
US / USD
TrustPilot
PayPal +1
Visit Store

Performance Needs Attention

This store scores 35/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

5,276

Collections

430

Pages

11

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

B

77/100

performance5/25 (Poor)
catalog25/25 (Large catalog)
tech Stack20/20 (Complete)
theme15/15 (Top 5 theme)
content12/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 22 points below Fashion & Clothing category average (57)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#14919 / 16375

Faster than 9% of stores

Fashion & Clothing Ranking

#2712 / 2989

Top 91% in category

Category Avg Performance

57

-22 below avg

Category Avg LCP

1.9s

35

Performance

88

Accessibility

85

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIpoor

9.3s

Speed Index

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#101 in Fashion & Clothing

Top 2% of stores

544% above average

5,276 products vs 819 avg

Slower than 91% of Fashion & Clothing stores

PageSpeed score: 35/100

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products5,276 / avg 819

544% above average

avg

Collections430 / avg 93

362% above average

avg

Pages11 / avg 41

73% below average

avg

Blog Posts3 / avg 32

91% below average

avg

Theme & Design

Theme Name

Dawn

Type

Theme Store

Theme Store ID

887

Tech Stack

Platform

shopify

Reviews Platform

TrustPilot

Payment / Finance

PayPal
Clearpay

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 2% by catalog size

Content Investment

low

Basic content (11 pages)

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Established

InternationalModern Theme

Store Timeline & History

Feb 2026

5,276 products430 collections11 pages3 blogs

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About Thebusinessfashion

Thebusinessfashion is a fashion & clothing ecommerce store built on shopify and operating in US. The store currently offers 5,276 products organized across 430 collections, making it larger than average for the fashion & clothing category.

Theme and Design

Thebusinessfashion uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of fashion & clothing stores.

Performance Analysis

Based on Google PageSpeed Insights, Thebusinessfashion achieves a performance score of 35/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Thebusinessfashion uses TrustPilot for customer reviews and offers PayPal, Clearpay for payment flexibility.

Competitive Positioning

Within the Fashion & Clothing category, Thebusinessfashion ranks #101 out of 4419 stores we track. This places them in the top 2% of fashion & clothing stores by product catalog size.

Last scanned

Feb 19, 2026

Thebusinessfashion | Fashion & Clothing Store Analysis | CommerceRank