Thechinavillage
thechinavillage.co.uk
The China Village is a specialist retailer in replacement china and discontinued dinnerware patterns. They stock a wide selection of tableware from premium manufacturers including Royal Doulton, Wedgwood, Denby, Paragon, Royal Albert, and Johnsons Brothers, helping customers complete or replace their existing sets.
Products
9,709
Collections
649
Pages
78
Blog Posts
5
CommerceRank Score
Overall store health assessment based on 5 key factors
73/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Homeware Ranking
#1 / 457
Top 0% in category
Category Avg Performance
58
+3 above avg
Category Avg LCP
2.0s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.2s
Largest Contentful Paint
0.000
Cumulative Layout Shift
95ms
Interaction to Next Paint
Additional Metrics
1.1s
First Contentful Paint
398ms
Time to First Byte
5.9s
Speed Index
Store Audit
Actionable insights compared to 673 Homeware stores
#2 in Homeware
Top 0% of stores
981% above average
9,709 products vs 898 avg
Faster than 100% of Homeware stores
PageSpeed score: 61/100
No BNPL options
66% of Homeware stores offer PayPal
Category Benchmarks
Compared to 673 stores in Homeware
981% above average
avg
732% above average
avg
290% above average
avg
83% below average
avg
Category Intelligence
How Thechinavillage compares to other homeware stores
1%
of Homeware stores use Reviews.io
0%
of Homeware stores use this theme
Insights
- 66% of Homeware stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Reviews.io
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
high
Strong content (5 blogs, 78 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Homeware Stores
Other homeware stores with similar size
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About Thechinavillage
Thechinavillage is a homeware ecommerce store built on shopify and operating in GB. The store currently offers 9,709 products organized across 649 collections, making it larger than average for the homeware category.
Theme and Design
Thechinavillage uses the Supply theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Thechinavillage achieves a performance score of 61/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 89/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Thechinavillage uses Reviews.io for customer reviews. Compared to other homeware stores, 66% of homeware stores offer paypal
Competitive Positioning
Within the Homeware category, Thechinavillage ranks #2 out of 673 stores we track. This places them in the top 0% of homeware stores by product catalog size.
Last scanned
Feb 22, 2026
