Thecollagen
thecollagen.co
The Collagen Co. is an Australian ecommerce store selling premium collagen peptides powder supplements. The brand positions itself on delivering beauty and wellness results through high-quality, great-tasting collagen peptide formulations designed to show visible effects within weeks.
Performance Needs Attention
This store scores 30/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
72
+5Collections
58
+2Pages
34
+1Blog Posts
418
+12CommerceRank Score
Overall store health assessment based on 5 key factors
50/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 22 points below Supplements category average (52)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#15642 / 16375
Faster than 4% of stores
Supplements Ranking
#296 / 330
Top 90% in category
Category Avg Performance
52
-22 below avg
Category Avg LCP
2.0s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
2.0s
Largest Contentful Paint
0.020
Cumulative Layout Shift
243ms
Interaction to Next Paint
Additional Metrics
1.8s
First Contentful Paint
632ms
Time to First Byte
16.2s
Speed Index
Store Audit
Actionable insights compared to 463 Supplements stores
#90 in Supplements
Top 19% of stores
67% below average
72 products vs 216 avg
Slower than 90% of Supplements stores
PageSpeed score: 30/100
+4 products
Over the past 6 months
Category Benchmarks
Compared to 463 stores in Supplements
67% below average
avg
49% above average
avg
6% below average
avg
287% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Added 5 products last month
1+ year
Since Feb 2025
Larger than 75% of category
Top 19% by catalog size
high
Strong content (418 blogs, 34 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Aug 2025
Jul 2025
Jun 2025
May 2025
Apr 2025
Mar 2025
Feb 2025
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About Thecollagen
Thecollagen is a supplements ecommerce store built on shopify and operating in AU. The store currently offers 72 products organized across 58 collections, making it comparable in size for the supplements category.
Theme and Design
Thecollagen uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Thecollagen achieves a performance score of 30/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Thecollagen has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Supplements category, Thecollagen ranks #90 out of 463 stores we track. This places them in the top 19% of supplements stores by product catalog size. Over the past 6 months, the store has grown its catalog by 4 products.
Last scanned
Feb 18, 2026
