Thecraftraft
thecraftraft.co.uk
The Craft Raft is a specialist supplier of bookbinding materials and supplies, including bookcloth, book repair tapes, linen threads, mull, book headbands, and paper and card products. The store caters to bookbinding enthusiasts and professionals seeking quality materials for binding, repair, and restoration projects.
Products
98
Collections
11
Pages
3
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
53/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Arts & Crafts Ranking
#7 / 708
Top 1% in category
Category Avg Performance
60
-1 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
6.8s
Speed Index
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#4 in Arts & Crafts
Top 0% of stores
90% below average
98 products vs 948 avg
Faster than 99% of Arts & Crafts stores
PageSpeed score: 59/100
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
90% below average
avg
78% below average
avg
80% below average
avg
91% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Arts & Crafts Stores
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About Thecraftraft
Thecraftraft is a arts & crafts ecommerce store built on shopify and operating in ES. The store currently offers 98 products organized across 11 collections, making it comparable in size for the arts & crafts category.
Theme and Design
Thecraftraft uses the Supply theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Thecraftraft achieves a performance score of 59/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 90/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Thecraftraft has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Arts & Crafts category, Thecraftraft ranks #4 out of 1004 stores we track. This places them in the top 0% of arts & crafts stores by product catalog size.
Last scanned
Feb 22, 2026
