Thecraftybird
thecraftybird.co.uk
The Crafty Bird is a UK-based yarn shop offering hand-dyed yarns (available ready-to-ship and dyed-to-order), faux fur pom poms, project bags, stitch markers, and crochet supplies. Based in Wiltshire, they specialize in indie-dyed yarn and themed collections including licensed Winnie the Pooh designs.
Products
234
Collections
35
Pages
9
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
59/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Arts & Crafts Ranking
#7 / 708
Top 1% in category
Category Avg Performance
60
+6 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
6.5s
Speed Index
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#4 in Arts & Crafts
Top 0% of stores
75% below average
234 products vs 948 avg
Faster than 99% of Arts & Crafts stores
PageSpeed score: 66/100
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
75% below average
avg
30% below average
avg
40% below average
avg
91% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (9 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Arts & Crafts Stores
Other arts & crafts stores with similar size
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About Thecraftybird
Thecraftybird is a arts & crafts ecommerce store built on shopify and operating in FI. The store currently offers 234 products organized across 35 collections, making it comparable in size for the arts & crafts category.
Theme and Design
Thecraftybird uses the Studio theme from the Shopify Theme Store. This theme choice is used by 4% of arts & crafts stores.
Performance Analysis
Based on Google PageSpeed Insights, Thecraftybird achieves a performance score of 66/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 92/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Thecraftybird has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Arts & Crafts category, Thecraftybird ranks #4 out of 1004 stores we track. This places them in the top 0% of arts & crafts stores by product catalog size.
Last scanned
Feb 22, 2026
