How many products does Thecupcakequeens have?

Thecupcakequeens currently offers 377 products across 78 collections.

What category is Thecupcakequeens in?

Thecupcakequeens is a food & drink Shopify store based in AU.

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Thecupcakequeens

Q: What theme does Thecupcakequeens use?

Thecupcakequeens uses the Bespoke theme, a custom-built solution.

shopify

thecupcakequeens.com.au

The Cupcake Queens is a Melbourne-based bakery specializing in fresh cupcakes and cakes baked daily. They offer a wide variety of products including regular cupcakes, deluxe cupcakes, vintage cakes, doll cakes, giant cupcakes, macarons, cookies, and cake pops, with options for vegan-friendly and gluten-friendly items, available for same-day or next-day delivery across Melbourne or in-store pickup.

Food & Drink

Bespoke

AU / AUD

judge.me

Zip (Quadpay)

Visit Store

Products

377

Collections

Blog Posts

CommerceRank Score

Overall store health assessment based on 5 key factors

60/100

catalog15/25 (Growing)

tech Stack20/20 (Complete)

theme10/15 (Custom theme)

content15/15 (Rich)

Store Audit

Actionable insights compared to 1794 Food & Drink stores

#176 in Food & Drink

Top 10% of stores

60% above average

377 products vs 235 avg

Category Benchmarks

Compared to 1794 stores in Food & Drink

Products377 / avg 235

60% above average

avg

Collections78 / avg 34

129% above average

avg

Pages24 / avg 18

33% above average

avg

Blog Posts22 / avg 46

52% below average

avg

Category Intelligence

How Thecupcakequeens compares to other food & drink stores

Review Platform Adoption

12%

of Food & Drink stores use judge.me

Finance Adoption

16%

of Food & Drink stores use Zip (Quadpay)

Insights

52% of Food & Drink stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Reviews Platform

judge.me

Payment / Finance

Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

New (< 3 months)

Since Feb 2026

Market Position

Top 10% largest catalog

Top 10% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Mature stack

Business Sophistication

Developing

International

Store Timeline & History

Feb 2026

377 products78 collections24 pages22 blogs

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About Thecupcakequeens

Thecupcakequeens is a food & drink ecommerce store built on shopify and operating in AU. The store currently offers 377 products organized across 78 collections, making it larger than average for the food & drink category.

Theme and Design

Thecupcakequeens uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Tech Stack

Beyond the core Shopify platform, Thecupcakequeens uses judge.me for customer reviews and offers Zip (Quadpay) for payment flexibility. Compared to other food & drink stores, 52% of food & drink stores offer paypal

Competitive Positioning

Within the Food & Drink category, Thecupcakequeens ranks #176 out of 1794 stores we track. This places them in the top 10% of food & drink stores by product catalog size.

Last scanned

Feb 28, 2026