Thedairy
thedairy.com
The Dairy offers custom phone cases and tech accessories for iPhones, Samsung Galaxy, Google Pixel, and other devices, featuring designs from global artists or personalization options. The store also sells complementary tech accessories including AirPods cases, AirTag cases, camera lens covers, and MagSafe power banks.
Products
649
+9Collections
170
+1Pages
34
Blog Posts
167
+8CommerceRank Score
Overall store health assessment based on 5 key factors
67/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#7168 / 16375
Faster than 56% of stores
Electronics Ranking
#84 / 233
Top 36% in category
Category Avg Performance
55
+5 above avg
Category Avg LCP
2.0s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
3.9s
Largest Contentful Paint
0.070
Cumulative Layout Shift
145ms
Interaction to Next Paint
Additional Metrics
2.9s
First Contentful Paint
1061ms
Time to First Byte
6.7s
Speed Index
Store Audit
Actionable insights compared to 345 Electronics stores
#74 in Electronics
Top 21% of stores
60% below average
649 products vs 1,637 avg
Faster than 64% of Electronics stores
PageSpeed score: 60/100
-127 products
Over the past 6 months
Category Benchmarks
Compared to 345 stores in Electronics
60% below average
avg
105% above average
avg
13% above average
avg
391% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Declining (-16%)
Added 9 products last month
1+ year
Since Mar 2025
Larger than 75% of category
Top 21% by catalog size
high
Strong content (167 blogs, 34 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Aug 2025
Jul 2025
Jun 2025
May 2025
Apr 2025
Apr 2025
Theme changed from Dairy 2.0 | GW SEO Update | Currency Sign to Dairy 2.0 | GW SEO Update | RNR NEW
Mar 2025
Mar 2025
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About Thedairy
Thedairy is a electronics ecommerce store built on shopify and operating in AU. The store currently offers 649 products organized across 170 collections, making it comparable in size for the electronics category.
Theme and Design
Thedairy uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Thedairy achieves a performance score of 60/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 100/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Thedairy has not implemented a third-party review platform and offers PayPal, Afterpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Electronics category, Thedairy ranks #74 out of 345 stores we track. This places them in the top 21% of electronics stores by product catalog size. Over the past 6 months, the store has reduced its catalog by 127 products.
Last scanned
Feb 18, 2026
