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Thefields

shopify

thefields.london

The Fields is a furniture retailer specializing in re-imagined vintage furniture, particularly Ercol seating. They offer made-to-order armchairs, sofas, and daybeds available in various color options, alongside complementary products including deckchairs, blankets, cushions, lighting, and home decorations.

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Excellent Performance

This store scores 90/100 on PageSpeed - a top performer! This level of performance can positively impact conversions and SEO rankings.

Products

309

Collections

42

Pages

25

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

63/100

performance25/25 (Excellent)
catalog15/25 (Growing)
tech Stack0/20 (Minimal)
theme10/15 (Established theme)
content13/15 (Rich)

Top Recommendations

  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#194 / 16375

Faster than 99% of stores

Furniture Ranking

#4 / 281

Top 1% in category

Category Avg Performance

56

+34 above avg

Category Avg LCP

1.8s

90

Performance

93

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIgood

3.0s

Speed Index

Store Audit

Actionable insights compared to 446 Furniture stores

#182 in Furniture

Above average (top 41%)

70% below average

309 products vs 1,042 avg

Faster than 99% of Furniture stores

PageSpeed score: 90/100

No BNPL options

52% of Furniture stores offer PayPal

Category Benchmarks

Compared to 446 stores in Furniture

Products309 / avg 1,042

70% below average

avg

Collections42 / avg 155

73% below average

avg

Pages25 / avg 164

85% below average

avg

Blog Posts3 / avg 37

92% below average

avg

Category Intelligence

How Thefields compares to other furniture stores

Theme Adoption

0%

of Furniture stores use this theme

Insights

  • 52% of Furniture stores offer PayPal

Theme & Design

Theme Name

Studio

Type

Theme Store

Theme Store ID

1431

Tech Stack

Platform

shopify

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Above average catalog size

Top 41% by catalog size

Content Investment

low

Basic content (25 pages)

Tech Stack Maturity

Basic stack

No review platform (33% of category uses one)No BNPL detected (67% of category offers BNPL)

Business Sophistication

Early stage

Modern Theme

Store Timeline & History

Feb 2026

309 products42 collections25 pages3 blogs

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About Thefields

Thefields is a furniture ecommerce store built on shopify and operating in GB. The store currently offers 309 products organized across 42 collections, making it comparable in size for the furniture category.

Theme and Design

Thefields uses the Studio theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Thefields achieves a performance score of 90/100 on mobile devices. This excellent score puts them among the top-performing stores in our database, indicating fast load times and a great user experience. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Thefields has not implemented a third-party review platform. Compared to other furniture stores, 52% of furniture stores offer paypal

Competitive Positioning

Within the Furniture category, Thefields ranks #182 out of 446 stores we track. This places them in the top 41% of furniture stores by product catalog size.

Last scanned

Feb 19, 2026

Thefields | Furniture Store Analysis | CommerceRank