Thefields
thefields.london
The Fields is a furniture retailer specializing in re-imagined vintage furniture, particularly Ercol seating. They offer made-to-order armchairs, sofas, and daybeds available in various color options, alongside complementary products including deckchairs, blankets, cushions, lighting, and home decorations.
Excellent Performance
This store scores 90/100 on PageSpeed - a top performer! This level of performance can positively impact conversions and SEO rankings.
Products
309
Collections
42
Pages
25
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
63/100
Top Recommendations
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#194 / 16375
Faster than 99% of stores
Furniture Ranking
#4 / 281
Top 1% in category
Category Avg Performance
56
+34 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
3.0s
Speed Index
Store Audit
Actionable insights compared to 446 Furniture stores
#182 in Furniture
Above average (top 41%)
70% below average
309 products vs 1,042 avg
Faster than 99% of Furniture stores
PageSpeed score: 90/100
No BNPL options
52% of Furniture stores offer PayPal
Category Benchmarks
Compared to 446 stores in Furniture
70% below average
avg
73% below average
avg
85% below average
avg
92% below average
avg
Category Intelligence
How Thefields compares to other furniture stores
0%
of Furniture stores use this theme
Insights
- 52% of Furniture stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 41% by catalog size
low
Basic content (25 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Furniture Stores
Other furniture stores with similar size
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About Thefields
Thefields is a furniture ecommerce store built on shopify and operating in GB. The store currently offers 309 products organized across 42 collections, making it comparable in size for the furniture category.
Theme and Design
Thefields uses the Studio theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Thefields achieves a performance score of 90/100 on mobile devices. This excellent score puts them among the top-performing stores in our database, indicating fast load times and a great user experience. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Thefields has not implemented a third-party review platform. Compared to other furniture stores, 52% of furniture stores offer paypal
Competitive Positioning
Within the Furniture category, Thefields ranks #182 out of 446 stores we track. This places them in the top 41% of furniture stores by product catalog size.
Last scanned
Feb 19, 2026
