Thefishsociety
thefishsociety.co.uk
The Fish Society is an online fishmonger specializing in fresh and frozen seafood products including fish and shellfish. The retailer offers next-day delivery across the UK and has built its reputation as a premium seafood supplier, having delivered over 5 million meals to customers across the country.
Performance Needs Attention
This store scores 16/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
316
Collections
323
Pages
41
Blog Posts
314
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 40 points below Food & Drink category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Food & Drink Ranking
#8 / 1334
Top 1% in category
Category Avg Performance
56
-40 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.0s
Largest Contentful Paint
0.010
Cumulative Layout Shift
156ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#4 in Food & Drink
Top 0% of stores
34% above average
316 products vs 235 avg
Faster than 99% of Food & Drink stores
PageSpeed score: 16/100
Category Benchmarks
Compared to 1794 stores in Food & Drink
34% above average
avg
850% above average
avg
128% above average
avg
583% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Reviews.io
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
high
Strong content (314 blogs, 41 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Thefishsociety
Thefishsociety is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 316 products organized across 323 collections, making it larger than average for the food & drink category.
Theme and Design
Thefishsociety uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Thefishsociety achieves a performance score of 16/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 83/100 for accessibility and 77/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Thefishsociety uses Reviews.io for customer reviews and offers Pipe, PayPal, Afterpay for payment flexibility.
Competitive Positioning
Within the Food & Drink category, Thefishsociety ranks #4 out of 1794 stores we track. This places them in the top 0% of food & drink stores by product catalog size.
Last scanned
Feb 23, 2026
