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Theforgottentoyshop

shopify

theforgottentoyshop.co.uk

The Forgotten Toy Shop is an independent online retailer specializing in traditional toys and games for all ages. The store offers a curated selection of nostalgic and classic toys, including pocket money toys and early years products, positioning itself as a destination for families seeking timeless play experiences and gift solutions.

Toys & Games
Cello
GB / GBP
TrustPilot
Pipe +2
Visit Store

Products

1,209

Collections

157

Pages

38

Blog Posts

20

CommerceRank Score

Overall store health assessment based on 5 key factors

B

80/100

performance12/25 (Needs work)
catalog25/25 (Large catalog)
tech Stack20/20 (Complete)
theme8/15 (Lesser-known theme)
content15/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#8637 / 16375

Faster than 47% of stores

Toys & Games Ranking

#166 / 293

Top 57% in category

Category Avg Performance

59

-2 below avg

Category Avg LCP

1.6s

Faster than avg

57

Performance

92

Accessibility

85

SEO

Core Web Vitals

LCPgood

1.6s

Largest Contentful Paint

CLSgood

0.030

Cumulative Layout Shift

INPgood

186ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 465 Toys & Games stores

#97 in Toys & Games

Top 21% of stores

43% below average

1,209 products vs 2,106 avg

Slower than 57% of Toys & Games stores

PageSpeed score: 57/100

Category Benchmarks

Compared to 465 stores in Toys & Games

Products1,209 / avg 2,106

43% below average

avg

Collections157 / avg 82

91% above average

avg

Pages38 / avg 14

171% above average

avg

Blog Posts20 / avg 28

29% below average

avg

Theme & Design

Theme Name

Cello

Type

Theme Store

Theme Store ID

2328

Tech Stack

Platform

shopify

Reviews Platform

TrustPilot

Payment / Finance

Pipe
PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Larger than 75% of category

Top 21% by catalog size

Content Investment

high

Strong content (20 blogs, 38 pages)

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Mature

InternationalModern Theme

Store Timeline & History

Feb 2026

1,209 products157 collections38 pages20 blogs

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About Theforgottentoyshop

Theforgottentoyshop is a toys & games ecommerce store built on shopify and operating in GB. The store currently offers 1,209 products organized across 157 collections, making it comparable in size for the toys & games category.

Theme and Design

Theforgottentoyshop uses the Cello theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Theforgottentoyshop achieves a performance score of 57/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 92/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Theforgottentoyshop uses TrustPilot for customer reviews and offers Pipe, PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the Toys & Games category, Theforgottentoyshop ranks #97 out of 465 stores we track. This places them in the top 21% of toys & games stores by product catalog size.

Last scanned

Feb 19, 2026

Theforgottentoyshop | Toys & Games Store Analysis | CommerceRank