Theforthbrand
theforthbrand.co.uk
FORTH is a London-based fitness hub offering expert-led fitness classes combined with an ecommerce store selling performance-driven fitness gear and accessories. The brand positions itself as a comprehensive fitness destination with multiple class locations, private bookings, and curated fitness merchandise to support an active lifestyle.
Products
15
Collections
7
Pages
19
Blog Posts
8
CommerceRank Score
Overall store health assessment based on 5 key factors
39/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#9353 / 16375
Faster than 43% of stores
Sports & Fitness Ranking
#88 / 144
Top 61% in category
Category Avg Performance
58
-2 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
7.1s
Speed Index
Store Audit
Actionable insights compared to 218 Sports & Fitness stores
#130 in Sports & Fitness
Below 60% of stores
98% below average
15 products vs 640 avg
Slower than 61% of Sports & Fitness stores
PageSpeed score: 56/100
No BNPL options
60% of Sports & Fitness stores offer PayPal
Category Benchmarks
Compared to 218 stores in Sports & Fitness
98% below average
avg
89% below average
avg
10% below average
avg
67% below average
avg
Category Intelligence
How Theforthbrand compares to other sports & fitness stores
Insights
- 60% of Sports & Fitness stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Below average catalog size
Top 60% by catalog size
low
Basic content (19 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Sports & Fitness Stores
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About Theforthbrand
Theforthbrand is a sports & fitness ecommerce store built on shopify and operating in GB. The store currently offers 15 products organized across 7 collections, making it comparable in size for the sports & fitness category.
Theme and Design
Theforthbrand uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Theforthbrand achieves a performance score of 56/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Theforthbrand has not implemented a third-party review platform. Compared to other sports & fitness stores, 60% of sports & fitness stores offer paypal
Competitive Positioning
Within the Sports & Fitness category, Theforthbrand ranks #130 out of 218 stores we track. This places them in the top 60% of sports & fitness stores by product catalog size.
Last scanned
Feb 20, 2026
