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Thefruitykitchen

shopify

thefruitykitchen.co.uk

Briscoe's Artisan Jellies is a UK-based food producer specializing in handcrafted preserves and condiments. The store offers a curated selection of artisan jellies, jams, marmalades, curds, chutneys, and relishes, with seasonal festive offerings and gift collections.

Food & Drink
Atlantic
ES / GBP
PayPal +1
Visit Store

Products

104

Collections

17

Pages

13

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

58/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content11/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Food & Drink Ranking

#8 / 1334

Top 1% in category

Category Avg Performance

56

+6 above avg

Category Avg LCP

1.7s

62

Performance

85

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIneeds work

5.1s

Speed Index

Store Audit

Actionable insights compared to 1794 Food & Drink stores

#4 in Food & Drink

Top 0% of stores

56% below average

104 products vs 235 avg

Faster than 99% of Food & Drink stores

PageSpeed score: 62/100

Category Benchmarks

Compared to 1794 stores in Food & Drink

Products104 / avg 235

56% below average

avg

Collections17 / avg 34

50% below average

avg

Pages13 / avg 18

28% below average

avg

Blog Posts3 / avg 46

93% below average

avg

Theme & Design

Theme Name

Atlantic

Type

Theme Store

Theme Store ID

566

Tech Stack

Platform

shopify

Payment / Finance

PayPal
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 0% by catalog size

Content Investment

low

Basic content (13 pages)

Tech Stack Maturity

Mature stack

No review platform (26% of category uses one)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

104 products17 collections13 pages3 blogs

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About Thefruitykitchen

Thefruitykitchen is a food & drink ecommerce store built on shopify and operating in ES. The store currently offers 104 products organized across 17 collections, making it comparable in size for the food & drink category.

Theme and Design

Thefruitykitchen uses the Atlantic theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Thefruitykitchen achieves a performance score of 62/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 85/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Thefruitykitchen has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Food & Drink category, Thefruitykitchen ranks #4 out of 1794 stores we track. This places them in the top 0% of food & drink stores by product catalog size.

Last scanned

Feb 22, 2026

Thefruitykitchen | Food & Drink Store Analysis | CommerceRank