Thelittlethings
thelittlethings.co.uk
The Little Things is a UK-based ecommerce store offering luxury pre-filled party bags, party favors, and party supplies for birthdays, weddings, corporate events, and special occasions. The store provides customizable party bag fillers, fabric and paper party bags, sweet treat assortments, and personalized party boxes, with options for custom designs and bulk order discounts.
Performance Needs Attention
This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
873
Collections
101
Pages
23
Blog Posts
21
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 11 points below Gifts & Hampers category average (59)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#12133 / 16375
Faster than 26% of stores
Gifts & Hampers Ranking
#691 / 868
Top 80% in category
Category Avg Performance
59
-11 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.0s
Largest Contentful Paint
0.120
Cumulative Layout Shift
88ms
Interaction to Next Paint
Additional Metrics
0.7s
First Contentful Paint
402ms
Time to First Byte
6.2s
Speed Index
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#213 in Gifts & Hampers
Top 17% of stores
16% below average
873 products vs 1,035 avg
Slower than 80% of Gifts & Hampers stores
PageSpeed score: 48/100
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
16% below average
avg
28% above average
avg
41% below average
avg
60% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 17% by catalog size
low
Basic content (23 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Thelittlethings
Thelittlethings is a gifts & hampers ecommerce store built on shopify and operating in US. The store currently offers 873 products organized across 101 collections, making it comparable in size for the gifts & hampers category.
Theme and Design
Thelittlethings uses the Sense theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Thelittlethings achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 87/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Thelittlethings has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Gifts & Hampers category, Thelittlethings ranks #213 out of 1277 stores we track. This places them in the top 17% of gifts & hampers stores by product catalog size.
Last scanned
Feb 20, 2026
