Themasterherbalist
themasterherbalist.co.uk
The Master Herbalist is an established Suffolk-based producer of fine herbal home fragrance products, including scented drawer liners, wipe-clean drawer liners, wardrobe fresheners, and natural moth-repellent items. The brand combines traditional herbal expertise with functional home care solutions, offering premium scent-based products for wardrobe and storage organization.
Performance Needs Attention
This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
49
Collections
17
Pages
19
Blog Posts
19
CommerceRank Score
Overall store health assessment based on 5 key factors
49/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 11 points below Candle & Home Fragrance category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#12787 / 16375
Faster than 22% of stores
Candle & Home Fragrance Ranking
#154 / 186
Top 83% in category
Category Avg Performance
57
-11 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.9s
Largest Contentful Paint
0.060
Cumulative Layout Shift
112ms
Interaction to Next Paint
Additional Metrics
1.2s
First Contentful Paint
521ms
Time to First Byte
8.6s
Speed Index
Store Audit
Actionable insights compared to 256 Candle & Home Fragrance stores
#128 in Candle & Home Fragrance
Above average (top 50%)
78% below average
49 products vs 220 avg
Slower than 83% of Candle & Home Fragrance stores
PageSpeed score: 46/100
Category Benchmarks
Compared to 256 stores in Candle & Home Fragrance
78% below average
avg
64% below average
avg
30% below average
avg
37% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 50% by catalog size
low
Basic content (19 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Themasterherbalist
Themasterherbalist is a candle & home fragrance ecommerce store built on shopify and operating in NL. The store currently offers 49 products organized across 17 collections, making it comparable in size for the candle & home fragrance category.
Theme and Design
Themasterherbalist uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Themasterherbalist achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 80/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Themasterherbalist has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Candle & Home Fragrance category, Themasterherbalist ranks #128 out of 256 stores we track. This places them in the top 50% of candle & home fragrance stores by product catalog size.
Last scanned
Feb 19, 2026
