Themodestmerchant
themodestmerchant.com
The Modest Merchant is an artisan wine retailer specializing in sustainably made wines sourced directly from vineyards. The store curates a selection of wines from independent winemakers, offering monthly recommendations and a membership program for customers.
Products
206
Collections
104
Pages
75
Blog Posts
10
CommerceRank Score
Overall store health assessment based on 5 key factors
72/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Food & Drink Ranking
#8 / 1334
Top 1% in category
Category Avg Performance
56
+8 above avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.2s
Largest Contentful Paint
0.000
Cumulative Layout Shift
86ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#4 in Food & Drink
Top 0% of stores
12% below average
206 products vs 235 avg
Faster than 99% of Food & Drink stores
PageSpeed score: 64/100
Category Benchmarks
Compared to 1794 stores in Food & Drink
12% below average
avg
206% above average
avg
317% above average
avg
78% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
high
Strong content (10 blogs, 75 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Food & Drink Stores
Other food & drink stores with similar size
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About Themodestmerchant
Themodestmerchant is a food & drink ecommerce store built on shopify and operating in ES. The store currently offers 206 products organized across 104 collections, making it comparable in size for the food & drink category.
Theme and Design
Themodestmerchant uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Themodestmerchant achieves a performance score of 64/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 91/100 for accessibility and 77/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Themodestmerchant uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Food & Drink category, Themodestmerchant ranks #4 out of 1794 stores we track. This places them in the top 0% of food & drink stores by product catalog size.
Last scanned
Feb 23, 2026
