Thenorth51
thenorth51.com
NORTH51 is an ecommerce apparel store specializing in branded merchandise featuring Highway 51, a popular route through Northern Wisconsin's Northwoods region. The store offers casual clothing items including sweatshirts and hoodies designed for outdoor enthusiasts and regional tourism fans.
Products
8
Collections
3
Pages
2
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
57/100
Top Recommendations
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2017 / 16375
Faster than 88% of stores
Fashion & Clothing Ranking
#398 / 2989
Top 13% in category
Category Avg Performance
57
+16 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
3.7s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#3698 in Fashion & Clothing
Below 84% of stores
99% below average
8 products vs 819 avg
Faster than 87% of Fashion & Clothing stores
PageSpeed score: 73/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
99% below average
avg
97% below average
avg
95% below average
avg
91% below average
avg
Theme & Design
Theme Name
DawnType
Theme Store
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 84% by catalog size
low
Basic content (2 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
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About Thenorth51
Thenorth51 is a fashion & clothing ecommerce store built on shopify and operating in CZ. The store currently offers 8 products organized across 3 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Thenorth51 uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of fashion & clothing stores.
Performance Analysis
Based on Google PageSpeed Insights, Thenorth51 achieves a performance score of 73/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 96/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Thenorth51 has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Thenorth51 ranks #3698 out of 4419 stores we track. This places them in the top 84% of fashion & clothing stores by product catalog size.
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