Theoodie
theoodie.com
The Oodie is a global lifestyle brand offering oversized wearable blankets and comfortable loungewear including sleep tees, pyjamas, dressing gowns, lounge sets, and onesies. The store features both original branded designs and licensed collaborations with popular franchises like Pokémon, Peter Rabbit, and Gudetama, catering to customers seeking premium comfort wear.
Performance Needs Attention
This store scores 31/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
447
+105Collections
299
+27Pages
200
+9Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
53/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 26 points below Fashion & Clothing category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#15470 / 16375
Faster than 6% of stores
Fashion & Clothing Ranking
#2805 / 2989
Top 94% in category
Category Avg Performance
57
-26 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.7s
Largest Contentful Paint
0.020
Cumulative Layout Shift
178ms
Interaction to Next Paint
Additional Metrics
2.5s
First Contentful Paint
531ms
Time to First Byte
9.9s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#1101 in Fashion & Clothing
Top 25% of stores
45% below average
447 products vs 819 avg
Slower than 94% of Fashion & Clothing stores
PageSpeed score: 31/100
+31 products
Over the past year
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
45% below average
avg
222% above average
avg
388% above average
avg
91% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Growing (+7%)
1+ year
Since Apr 2025
Larger than 75% of category
Top 25% by catalog size
high
Strong content (3 blogs, 200 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Dec 2025
Aug 2025
Jul 2025
Jun 2025
May 2025
Apr 2025
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About Theoodie
Theoodie is a fashion & clothing ecommerce store built on shopify and operating in AU. The store currently offers 447 products organized across 299 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Theoodie uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Theoodie achieves a performance score of 31/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 87/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Theoodie has not implemented a third-party review platform and offers PayPal, Klarna, Afterpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Theoodie ranks #1101 out of 4419 stores we track. This places them in the top 25% of fashion & clothing stores by product catalog size. Over the past year, the store has grown its catalog by 31 products.
Last scanned
Feb 18, 2026
