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Therustyroof

Shopify

therustyroof.com

The Rusty Roof is a home decor retailer specializing in hand-crafted, hand-painted, and distressed picture frames in rustic and farmhouse styles. They offer a curated selection of frames in various sizes and collections including contemporary, ornate, and seasonal designs, along with complementary home decor items.

Visit Store

Products

422

Collections

21

Pages

8

Blog Posts

2

CommerceRank Score

Overall store health assessment based on 5 key factors

F

37/100

catalog15/25 (Growing)
tech Stack0/20 (Minimal)
theme10/15 (Custom theme)
content12/15 (Rich)

Top Recommendations

  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

Store Audit

Actionable insights compared to 673 Homeware stores

#198 in Homeware

Above average (top 29%)

53% below average

422 products vs 898 avg

No BNPL options

66% of Homeware stores offer PayPal

Category Benchmarks

Compared to 673 stores in Homeware

Products422 / avg 898

53% below average

avg

Collections21 / avg 78

73% below average

avg

Pages8 / avg 20

60% below average

avg

Blog Posts2 / avg 29

93% below average

avg

Category Intelligence

How Therustyroof compares to other homeware stores

Insights

  • 66% of Homeware stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

Shopify

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Above average catalog size

Top 29% by catalog size

Content Investment

low

Basic content (8 pages)

Tech Stack Maturity

Basic stack

No review platform (28% of category uses one)No BNPL detected (71% of category offers BNPL)

Business Sophistication

Early stage

International

Store Timeline & History

Feb 2026

422 products21 collections8 pages2 blogs

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About Therustyroof

Therustyroof is a homeware ecommerce store built on Shopify and operating in US. The store currently offers 422 products organized across 21 collections, making it comparable in size for the homeware category.

Theme and Design

Therustyroof uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Tech Stack

Beyond the core Shopify platform, Therustyroof has not implemented a third-party review platform. Compared to other homeware stores, 66% of homeware stores offer paypal

Competitive Positioning

Within the Homeware category, Therustyroof ranks #198 out of 673 stores we track. This places them in the top 29% of homeware stores by product catalog size.

Last scanned

Feb 25, 2026

Therustyroof | Homeware Store Analysis | CommerceRank