Back to Directory

Thetotallytoys

shopify

thetotallytoys.com

Totally Toys is a UK-based toy retailer offering a curated selection of toys, games, and play materials for children. The store features collections across apparel and play items, with a focus on learning and developmental toys.

Toys & Games
Bespoke
GB / GBP
Klarna
Visit Store

Products

22

Collections

4

Pages

13

Blog Posts

1

CommerceRank Score

Overall store health assessment based on 5 key factors

F

38/100

catalog10/25 (Small)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content8/15 (Good)

Top Recommendations

  • Add a reviews platform to build customer trust

Store Audit

Actionable insights compared to 465 Toys & Games stores

#344 in Toys & Games

Below 74% of stores

99% below average

22 products vs 2,106 avg

Category Benchmarks

Compared to 465 stores in Toys & Games

Products22 / avg 2,106

99% below average

avg

Collections4 / avg 82

95% below average

avg

Pages13 / avg 14

7% below average

avg

Blog Posts1 / avg 28

96% below average

avg

Category Intelligence

How Thetotallytoys compares to other toys & games stores

Finance Adoption

15%

of Toys & Games stores use Klarna

Insights

  • 69% of Toys & Games stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

New (< 3 months)

Since Mar 2026

Market Position

Below average catalog size

Top 74% by catalog size

Content Investment

low

Basic content (13 pages)

Tech Stack Maturity

Developing stack

No review platform (24% of category uses one)

Business Sophistication

Emerging

Store Timeline & History

Mar 2026

22 products4 collections13 pages1 blogs

Is this your competitor?

Get a free audit and see how you compare

Compare

About Thetotallytoys

Thetotallytoys is a toys & games ecommerce store built on shopify and operating in GB. The store currently offers 22 products organized across 4 collections, making it comparable in size for the toys & games category.

Theme and Design

Thetotallytoys uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Tech Stack

Beyond the core Shopify platform, Thetotallytoys has not implemented a third-party review platform and offers Klarna for payment flexibility. Compared to other toys & games stores, 69% of toys & games stores offer paypal

Competitive Positioning

Within the Toys & Games category, Thetotallytoys ranks #344 out of 465 stores we track. This places them in the top 74% of toys & games stores by product catalog size.

Last scanned

Mar 10, 2026

Thetotallytoys | Toys & Games Store Analysis | CommerceRank