Thirteen Thirtyone
thirteen-thirtyone.com
13:31 is a contemporary fashion and home decor concept store that curates unique, artistically-designed pieces across apparel (including tops, dresses, knitwear, and outerwear) and homeware (decoration, dining, and textiles), appealing to customers seeking distinctive items that blend fashion and interior design aesthetics.
Products
201
Collections
40
Pages
19
Blog Posts
20
CommerceRank Score
Overall store health assessment based on 5 key factors
67/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#5323 / 16375
Faster than 67% of stores
Fashion & Clothing Ranking
#1032 / 2989
Top 35% in category
Category Avg Performance
57
+7 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
6.0s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#1713 in Fashion & Clothing
Above average (top 39%)
75% below average
201 products vs 819 avg
Faster than 65% of Fashion & Clothing stores
PageSpeed score: 64/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
75% below average
avg
57% below average
avg
54% below average
avg
38% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 39% by catalog size
low
Basic content (19 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
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About Thirteen Thirtyone
Thirteen Thirtyone is a fashion & clothing ecommerce store built on shopify and operating in CL. The store currently offers 201 products organized across 40 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Thirteen Thirtyone uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of fashion & clothing stores.
Performance Analysis
Based on Google PageSpeed Insights, Thirteen Thirtyone achieves a performance score of 64/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Thirteen Thirtyone has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Thirteen Thirtyone ranks #1713 out of 4419 stores we track. This places them in the top 39% of fashion & clothing stores by product catalog size.
Last scanned
Feb 19, 2026
