Toiee
toiee.com
Toiee is a Danish ecommerce store specializing in bathroom cleaning and maintenance products. Their product range includes toilet plugs, specialized toilet cleaning solutions for removing limescale and urine stains, drain plugs, grout cleaners, and hand disinfection products, with a focus on effective bathroom hygiene and descaling solutions.
Performance Needs Attention
This store scores 32/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
27
Collections
20
Pages
6
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
56/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 24 points below Home Improvement category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Home Improvement Ranking
#2 / 334
Top 1% in category
Category Avg Performance
56
-24 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 503 Home Improvement stores
#4 in Home Improvement
Top 1% of stores
98% below average
27 products vs 1,558 avg
Faster than 99% of Home Improvement stores
PageSpeed score: 32/100
Category Benchmarks
Compared to 503 stores in Home Improvement
98% below average
avg
76% below average
avg
74% below average
avg
95% below average
avg
Category Intelligence
How Toiee compares to other home improvement stores
12%
of Home Improvement stores use TrustPilot
14%
of Home Improvement stores use Pipe
Insights
- 56% of Home Improvement stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Home Improvement Stores
Other home improvement stores with similar size
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About Toiee
Toiee is a home improvement ecommerce store built on shopify and operating in GB. The store currently offers 27 products organized across 20 collections, making it comparable in size for the home improvement category.
Theme and Design
Toiee uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Toiee achieves a performance score of 32/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 82/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Toiee uses TrustPilot for customer reviews and offers Pipe for payment flexibility. Compared to other home improvement stores, 56% of home improvement stores offer paypal
Competitive Positioning
Within the Home Improvement category, Toiee ranks #4 out of 503 stores we track. This places them in the top 1% of home improvement stores by product catalog size.
Last scanned
Feb 23, 2026
