Tollymcrae
tollymcrae.co.uk
Tolly McRae is a luxury home textile brand offering premium wool blankets, cotton and cashmere throws, hammam towels, and table linens. The store features British Isles-made products including sheepskin rugs, picnic rugs, and coordinating wraps and scarves, positioned as high-end home furnishings and gift items.
Performance Needs Attention
This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
162
Collections
22
Pages
18
Blog Posts
25
CommerceRank Score
Overall store health assessment based on 5 key factors
57/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Bedding & Linen Ranking
#1 / 124
Top 1% in category
Category Avg Performance
55
-7 below avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 168 Bedding & Linen stores
#10 in Bedding & Linen
Top 6% of stores
48% below average
162 products vs 311 avg
Faster than 99% of Bedding & Linen stores
PageSpeed score: 48/100
Category Benchmarks
Compared to 168 stores in Bedding & Linen
48% below average
avg
71% below average
avg
69% below average
avg
59% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 6% by catalog size
low
Basic content (18 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Tollymcrae
Tollymcrae is a bedding & linen ecommerce store built on shopify and operating in US. The store currently offers 162 products organized across 22 collections, making it comparable in size for the bedding & linen category.
Theme and Design
Tollymcrae uses the Symmetry theme from the Shopify Theme Store. This theme choice is used by 3% of bedding & linen stores.
Performance Analysis
Based on Google PageSpeed Insights, Tollymcrae achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Tollymcrae has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Bedding & Linen category, Tollymcrae ranks #10 out of 168 stores we track. This places them in the top 6% of bedding & linen stores by product catalog size.
Last scanned
Feb 23, 2026
