Trailbait
trailbait.com.au
TrailBait is an Australian automotive retailer offering innovative 4x4 modifications and accessories including behind-grille lighting kits and off-road enhancement products. The store provides vehicle-specific fitment options across popular makes like Ford, Toyota, Nissan, and Mitsubishi, with all products backed by a lifetime warranty.
Products
195
+6Collections
130
Pages
22
Blog Posts
31
CommerceRank Score
Overall store health assessment based on 5 key factors
62/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#7169 / 16375
Faster than 56% of stores
Automotive Ranking
#165 / 366
Top 45% in category
Category Avg Performance
58
+2 above avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.7s
Largest Contentful Paint
0.000
Cumulative Layout Shift
109ms
Interaction to Next Paint
Additional Metrics
1.2s
First Contentful Paint
639ms
Time to First Byte
10.4s
Speed Index
Store Audit
Actionable insights compared to 544 Automotive stores
#249 in Automotive
Above average (top 46%)
96% below average
195 products vs 4,659 avg
Faster than 55% of Automotive stores
PageSpeed score: 60/100
-95 products
Over the past 6 months
Category Benchmarks
Compared to 544 stores in Automotive
96% below average
avg
7% above average
avg
12% below average
avg
48% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Declining (-33%)
Added 6 products last month
1+ year
Since Mar 2025
Above average catalog size
Top 46% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Aug 2025
Jul 2025
Jun 2025
May 2025
Apr 2025
Mar 2025
Similar Automotive Stores
Other automotive stores with similar size
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About Trailbait
Trailbait is a automotive ecommerce store built on shopify and operating in AU. The store currently offers 195 products organized across 130 collections, making it comparable in size for the automotive category.
Theme and Design
Trailbait uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Trailbait achieves a performance score of 60/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Trailbait has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Automotive category, Trailbait ranks #249 out of 544 stores we track. This places them in the top 46% of automotive stores by product catalog size. Over the past 6 months, the store has reduced its catalog by 95 products.
Last scanned
Feb 18, 2026
