Troylondon
troylondon.com
TROY London is a fashion retailer offering premium coats, jackets, gilets, and trousers for men and women. The brand emphasizes lasting luxury, British manufacturing, and outdoor-inspired design, positioning itself as a purveyor of timeless, high-quality outerwear.
Products
38
Collections
26
Pages
16
Blog Posts
309
CommerceRank Score
Overall store health assessment based on 5 key factors
62/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Fashion & Clothing Ranking
#2 / 2989
Top 0% in category
Category Avg Performance
57
-2 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.3s
Largest Contentful Paint
0.000
Cumulative Layout Shift
124ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#3 in Fashion & Clothing
Top 0% of stores
95% below average
38 products vs 819 avg
Faster than 100% of Fashion & Clothing stores
PageSpeed score: 55/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
95% below average
avg
72% below average
avg
61% below average
avg
866% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
high
Strong content (309 blogs, 16 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
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About Troylondon
Troylondon is a fashion & clothing ecommerce store built on shopify and operating in ZA. The store currently offers 38 products organized across 26 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Troylondon uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of fashion & clothing stores.
Performance Analysis
Based on Google PageSpeed Insights, Troylondon achieves a performance score of 55/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Troylondon has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Troylondon ranks #3 out of 4419 stores we track. This places them in the top 0% of fashion & clothing stores by product catalog size.
Last scanned
Feb 23, 2026
