Truebites
truebites.co.uk
True Bites Family Butchers is an online meat retailer offering a wide range of fresh meat products including beef, chicken, pork, lamb, duck, turkey, bacon, gammon, and specialty items like marinated meats and whole animal butchery cuts. The business emphasizes quality fresh meat delivery across the UK with next-day delivery options available.
Performance Needs Attention
This store scores 43/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
250
Collections
33
Pages
28
Blog Posts
150
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 13 points below Food & Drink category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Food & Drink Ranking
#8 / 1334
Top 1% in category
Category Avg Performance
56
-13 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.4s
Largest Contentful Paint
0.010
Cumulative Layout Shift
147ms
Interaction to Next Paint
Additional Metrics
1.1s
First Contentful Paint
375ms
Time to First Byte
7.7s
Speed Index
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#4 in Food & Drink
Top 0% of stores
6% above average
250 products vs 235 avg
Faster than 99% of Food & Drink stores
PageSpeed score: 43/100
Category Benchmarks
Compared to 1794 stores in Food & Drink
6% above average
avg
3% below average
avg
56% above average
avg
226% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
high
Strong content (150 blogs, 28 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Truebites
Truebites is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 250 products organized across 33 collections, making it larger than average for the food & drink category.
Theme and Design
Truebites uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 9% of food & drink stores.
Performance Analysis
Based on Google PageSpeed Insights, Truebites achieves a performance score of 43/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Truebites uses TrustPilot for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Food & Drink category, Truebites ranks #4 out of 1794 stores we track. This places them in the top 0% of food & drink stores by product catalog size.
Last scanned
Feb 22, 2026
