Truwash
truwash.co.uk
TRUwash is an eco-friendly cleaning products brand offering plant-based, biodegradable household cleaners including antibacterial sprays, surface cleaners, degreasers, and laundry/dishwasher sheets free from harsh chemicals. The brand emphasizes sustainable, zero-waste solutions for home cleaning needs.
Performance Needs Attention
This store scores 44/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
15
Collections
30
Pages
14
Blog Posts
13
CommerceRank Score
Overall store health assessment based on 5 key factors
59/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 13 points below Home & Garden category average (57)
- Expand product catalog to improve store authority
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Home & Garden Ranking
#7 / 260
Top 3% in category
Category Avg Performance
57
-13 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.2s
Largest Contentful Paint
0.020
Cumulative Layout Shift
144ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 366 Home & Garden stores
#8 in Home & Garden
Top 2% of stores
97% below average
15 products vs 558 avg
Faster than 97% of Home & Garden stores
PageSpeed score: 44/100
Category Benchmarks
Compared to 366 stores in Home & Garden
97% below average
avg
52% below average
avg
22% below average
avg
66% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
low
Basic content (14 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Home & Garden Stores
Other home & garden stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Truwash
Truwash is a home & garden ecommerce store built on shopify and operating in US. The store currently offers 15 products organized across 30 collections, making it comparable in size for the home & garden category.
Theme and Design
Truwash uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of home & garden stores.
Performance Analysis
Based on Google PageSpeed Insights, Truwash achieves a performance score of 44/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 95/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Truwash uses TrustPilot for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Home & Garden category, Truwash ranks #8 out of 366 stores we track. This places them in the top 2% of home & garden stores by product catalog size.
Last scanned
Feb 22, 2026
