Tuftandpaw
tuftandpaw.com
Tuft and Paw is a specialty pet supplies retailer focused exclusively on cat products, offering litter, food, furniture, and accessories. The brand emphasizes quality standards backed by cat behaviorists and positions itself as a lifestyle brand for cat owners.
Products
39
Collections
102
+4Pages
212
+6Blog Posts
330
CommerceRank Score
Overall store health assessment based on 5 key factors
57/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#11298 / 16375
Faster than 31% of stores
Pet Supplies Ranking
#248 / 372
Top 67% in category
Category Avg Performance
56
-5 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.2s
Largest Contentful Paint
0.000
Cumulative Layout Shift
112ms
Interaction to Next Paint
Additional Metrics
1.9s
First Contentful Paint
599ms
Time to First Byte
9.7s
Speed Index
Store Audit
Actionable insights compared to 576 Pet Supplies stores
#332 in Pet Supplies
Below 58% of stores
91% below average
39 products vs 411 avg
Slower than 67% of Pet Supplies stores
PageSpeed score: 51/100
+1 products
Over the past 6 months
Category Benchmarks
Compared to 576 stores in Pet Supplies
91% below average
avg
127% above average
avg
910% above average
avg
1000% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
1+ year
Since Dec 2024
Below average catalog size
Top 58% by catalog size
high
Strong content (330 blogs, 212 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Jul 2025
Jun 2025
May 2025
Apr 2025
Mar 2025
Mar 2025
Similar Pet Supplies Stores
Other pet supplies stores with similar size
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About Tuftandpaw
Tuftandpaw is a pet supplies ecommerce store built on shopify and operating in US. The store currently offers 39 products organized across 102 collections, making it comparable in size for the pet supplies category.
Theme and Design
Tuftandpaw uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Tuftandpaw achieves a performance score of 51/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Tuftandpaw has not implemented a third-party review platform and offers PayPal, Afterpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Pet Supplies category, Tuftandpaw ranks #332 out of 576 stores we track. This places them in the top 58% of pet supplies stores by product catalog size. Over the past 6 months, the store has grown its catalog by 1 products.
Last scanned
Feb 18, 2026