Back to Directory

Uk

shopify

uk.2xu.com

2XU is an athletic performance brand offering compression clothing, workout gear, and triathlon apparel featuring proprietary technology designed to enhance athletic performance. The store sells specialized running wear, compression garments, wetsuits, and training clothing for both men and women.

Sports & Fitness
Bespoke
GB / GBP
Klarna +2
Visit Store

Performance Needs Attention

This store scores 37/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

456

+124

Collections

1,359

Pages

151

Blog Posts

142

CommerceRank Score

Overall store health assessment based on 5 key factors

C

55/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 21 points below Sports & Fitness category average (58)
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#14572 / 16375

Faster than 11% of stores

Sports & Fitness Ranking

#129 / 144

Top 90% in category

Category Avg Performance

58

-21 below avg

Category Avg LCP

1.7s

Slower than avg

37

Performance

83

Accessibility

100

SEO

Core Web Vitals

LCPneeds work

2.7s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

127ms

Interaction to Next Paint

Additional Metrics

FCPneeds work

2.4s

First Contentful Paint

TTFBgood

319ms

Time to First Byte

SIpoor

15.2s

Speed Index

Store Audit

Actionable insights compared to 218 Sports & Fitness stores

#29 in Sports & Fitness

Top 13% of stores

29% below average

456 products vs 640 avg

Slower than 90% of Sports & Fitness stores

PageSpeed score: 37/100

+42 products

Over the past 6 months

Category Benchmarks

Compared to 218 stores in Sports & Fitness

Products456 / avg 640

29% below average

avg

Collections1,359 / avg 61

2128% above average

avg

Pages151 / avg 21

619% above average

avg

Blog Posts142 / avg 24

492% above average

avg

Category Intelligence

How Uk compares to other sports & fitness stores

Finance Adoption

16%

of Sports & Fitness stores use Klarna

Insights

  • 60% of Sports & Fitness stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

Klarna
Afterpay
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Growing (+10%)

Added 124 products last month

Tracking History

1+ year

Since Jan 2025

Market Position

Larger than 75% of category

Top 13% by catalog size

Content Investment

high

Strong content (142 blogs, 151 pages)

Tech Stack Maturity

Mature stack

No review platform (22% of category uses one)

Business Sophistication

Developing

International

Store Timeline & History

Jul 2025

456 products1,359 collections151 pages142 blogs

Jul 2025

Theme changed from POST EOSS | 2XU-235 | 23 Jun to Aero Form Stash | 2XU-238 | 23 July

Jun 2025

Jun 2025

332 products1,359 collections151 pages142 blogs

May 2025

365 products1,358 collections151 pages142 blogs

Apr 2025

387 products1,357 collections149 pages142 blogs

Mar 2025

408 products1,357 collections149 pages142 blogs

Mar 2025

414 products1,341 collections148 pages142 blogs

Mar 2025

Theme changed from Copy of FP New UK | 3 Dec to FP New UK - Forter | 25 Feb

Jan 2025

Is this your competitor?

Get a free audit and see how you compare

Compare

About Uk

Uk is a sports & fitness ecommerce store built on shopify and operating in GB. The store currently offers 456 products organized across 1,359 collections, making it comparable in size for the sports & fitness category.

Theme and Design

Uk uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Uk achieves a performance score of 37/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 83/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Uk has not implemented a third-party review platform and offers Klarna, Afterpay, Zip (Quadpay) for payment flexibility. Compared to other sports & fitness stores, 60% of sports & fitness stores offer paypal

Competitive Positioning

Within the Sports & Fitness category, Uk ranks #29 out of 218 stores we track. This places them in the top 13% of sports & fitness stores by product catalog size. Over the past 6 months, the store has grown its catalog by 42 products.

Last scanned

Feb 18, 2026

Uk | Sports & Fitness Store Analysis | CommerceRank