Uppper
uppper.com
UPPPER is a specialized fitness equipment retailer offering premium workout accessories designed for serious lifters and gym enthusiasts. Their product lineup includes lifting belts, lifting straps, ankle straps, barbell pads, and other gear engineered to enhance performance and protect during weightlifting and strength training.
Performance Needs Attention
This store scores 47/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
188
+28Collections
98
-2Pages
25
Blog Posts
247
+3CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#12397 / 16375
Faster than 24% of stores
Fitness Equipment Ranking
#50 / 89
Top 56% in category
Category Avg Performance
50
-3 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.9s
Largest Contentful Paint
0.000
Cumulative Layout Shift
87ms
Interaction to Next Paint
Additional Metrics
1.3s
First Contentful Paint
542ms
Time to First Byte
6.2s
Speed Index
Store Audit
Actionable insights compared to 125 Fitness Equipment stores
#25 in Fitness Equipment
Top 20% of stores
35% above average
188 products vs 139 avg
Slower than 56% of Fitness Equipment stores
PageSpeed score: 47/100
+2 products
Over the past 6 months
Category Benchmarks
Compared to 125 stores in Fitness Equipment
35% above average
avg
180% above average
avg
14% below average
avg
234% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Added 28 products last month
1+ year
Since Dec 2024
Larger than 75% of category
Top 20% by catalog size
high
Strong content (247 blogs, 25 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Jul 2025
Jun 2025
May 2025
Apr 2025
Mar 2025
Mar 2025
Similar Fitness Equipment Stores
Other fitness equipment stores with similar size
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About Uppper
Uppper is a fitness equipment ecommerce store built on shopify and operating in US. The store currently offers 188 products organized across 98 collections, making it larger than average for the fitness equipment category.
Theme and Design
Uppper uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Uppper achieves a performance score of 47/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 95/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Uppper has not implemented a third-party review platform and offers PayPal, Afterpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Fitness Equipment category, Uppper ranks #25 out of 125 stores we track. This places them in the top 20% of fitness equipment stores by product catalog size. Over the past 6 months, the store has grown its catalog by 2 products.
Last scanned
Feb 18, 2026
