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Urbanpirate

shopify

urbanpirate.scot

Urban Pirate Apparel is a Scottish streetwear brand based in East Glasgow that specializes in hand-printed, vegan-friendly T-shirts inspired by Scottish culture and the outdoors. The store also offers complementary products including hats, accessories, pins, stickers, patches, and magnets.

Fashion & Clothing
Flow
FI / EUR
TrustPilot
PayPal +1
Visit Store

Products

127

Collections

27

Pages

12

Blog Posts

21

CommerceRank Score

Overall store health assessment based on 5 key factors

B

71/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack20/20 (Complete)
theme10/15 (Established theme)
content14/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#7376 / 16375

Faster than 55% of stores

Fashion & Clothing Ranking

#1392 / 2989

Top 47% in category

Category Avg Performance

57

+3 above avg

Category Avg LCP

1.9s

60

Performance

93

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIneeds work

4.6s

Speed Index

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#2082 in Fashion & Clothing

Above average (top 47%)

84% below average

127 products vs 819 avg

Faster than 53% of Fashion & Clothing stores

PageSpeed score: 60/100

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products127 / avg 819

84% below average

avg

Collections27 / avg 93

71% below average

avg

Pages12 / avg 41

71% below average

avg

Blog Posts21 / avg 32

34% below average

avg

Theme & Design

Theme Name

Flow

Type

Theme Store

Theme Store ID

801

Tech Stack

Platform

shopify

Reviews Platform

TrustPilot

Payment / Finance

PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Above average catalog size

Top 47% by catalog size

Content Investment

low

Basic content (12 pages)

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Developing

InternationalModern Theme

Store Timeline & History

Feb 2026

127 products27 collections12 pages21 blogs

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About Urbanpirate

Urbanpirate is a fashion & clothing ecommerce store built on shopify and operating in FI. The store currently offers 127 products organized across 27 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

Urbanpirate uses the Flow theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Urbanpirate achieves a performance score of 60/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 93/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Urbanpirate uses TrustPilot for customer reviews and offers PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the Fashion & Clothing category, Urbanpirate ranks #2082 out of 4419 stores we track. This places them in the top 47% of fashion & clothing stores by product catalog size.

Last scanned

Feb 19, 2026

Urbanpirate | Fashion & Clothing Store Analysis | CommerceRank