Vanillaunderground
vanillaunderground.com
Vanilla Underground is an officially licensed ecommerce retailer specializing in branded apparel and accessories for fans of movies, music, TV shows, gaming, and comic books. The store offers a curated selection of t-shirts, hoodies, dresses, jackets, sweaters, and related merchandise for men, women, and kids.
Performance Needs Attention
This store scores 45/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
7,870
Collections
558
Pages
41
Blog Posts
416
CommerceRank Score
Overall store health assessment based on 5 key factors
77/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Fashion & Clothing category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#12942 / 16375
Faster than 21% of stores
Fashion & Clothing Ranking
#2352 / 2989
Top 79% in category
Category Avg Performance
57
-12 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.4s
Largest Contentful Paint
0.000
Cumulative Layout Shift
112ms
Interaction to Next Paint
Additional Metrics
1.1s
First Contentful Paint
331ms
Time to First Byte
5.6s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#66 in Fashion & Clothing
Top 1% of stores
861% above average
7,870 products vs 819 avg
Slower than 79% of Fashion & Clothing stores
PageSpeed score: 45/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
861% above average
avg
500% above average
avg
0% below average
avg
1200% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (416 blogs, 41 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
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About Vanillaunderground
Vanillaunderground is a fashion & clothing ecommerce store built on shopify and operating in JP. The store currently offers 7,870 products organized across 558 collections, making it larger than average for the fashion & clothing category.
Theme and Design
Vanillaunderground uses the Empire theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Vanillaunderground achieves a performance score of 45/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Vanillaunderground uses TrustPilot for customer reviews and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Vanillaunderground ranks #66 out of 4419 stores we track. This places them in the top 1% of fashion & clothing stores by product catalog size.
Last scanned
Feb 20, 2026
