Verden
verden.world
Verden is a UK-based premium fragrance retailer offering 100% natural, cruelty-free, and vegan fragrances made from high-quality ingredients. The store also sells complementary home fragrance products including scented candles, reed diffusers, room sprays, bath and body care items, and sleep aids, positioning itself as a wellness-focused natural beauty brand.
Products
83
Collections
51
Pages
47
Blog Posts
48
CommerceRank Score
Overall store health assessment based on 5 key factors
57/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#5477 / 16375
Faster than 67% of stores
Perfume & Cologne Ranking
#28 / 89
Top 31% in category
Category Avg Performance
55
+9 above avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
2.0s
Largest Contentful Paint
0.100
Cumulative Layout Shift
95ms
Interaction to Next Paint
Additional Metrics
1.9s
First Contentful Paint
579ms
Time to First Byte
4.2s
Speed Index
Store Audit
Actionable insights compared to 127 Perfume & Cologne stores
#58 in Perfume & Cologne
Above average (top 46%)
89% below average
83 products vs 723 avg
Faster than 69% of Perfume & Cologne stores
PageSpeed score: 64/100
Category Benchmarks
Compared to 127 stores in Perfume & Cologne
89% below average
avg
2% above average
avg
88% above average
avg
47% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 46% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Perfume & Cologne Stores
Other perfume & cologne stores with similar size
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About Verden
Verden is a perfume & cologne ecommerce store built on shopify and operating in CH. The store currently offers 83 products organized across 51 collections, making it comparable in size for the perfume & cologne category.
Theme and Design
Verden uses the Motion theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Verden achieves a performance score of 64/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 93/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Verden has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Perfume & Cologne category, Verden ranks #58 out of 127 stores we track. This places them in the top 46% of perfume & cologne stores by product catalog size.
Last scanned
Feb 20, 2026
