Viktor Rolf
viktor-rolf.com
Viktor&Rolf is a prestigious haute couture fashion house specializing in avant-garde luxury designer clothing, including ready-to-wear collections, dresses, outerwear, fragrances, and accessories. Founded in 1993 by Viktor Horsting and Rolf Snoeren, the brand is renowned for conceptual glamour and provocative high-end fashion design.
Performance Needs Attention
This store scores 40/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,825
-16Collections
136
Pages
220
+16Blog Posts
0
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 15 points below Luxury category average (55)
- Add blog content to improve SEO and engagement
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#13999 / 16375
Faster than 15% of stores
Luxury Ranking
#70 / 85
Top 82% in category
Category Avg Performance
55
-15 below avg
Category Avg LCP
2.0s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.9s
Largest Contentful Paint
0.010
Cumulative Layout Shift
195ms
Interaction to Next Paint
Additional Metrics
1.3s
First Contentful Paint
599ms
Time to First Byte
10.5s
Speed Index
Store Audit
Actionable insights compared to 117 Luxury stores
#21 in Luxury
Top 18% of stores
60% below average
1,825 products vs 4,596 avg
Slower than 82% of Luxury stores
PageSpeed score: 40/100
+622 products
Over the past 6 months
Category Benchmarks
Compared to 117 stores in Luxury
60% below average
avg
1% below average
avg
189% above average
avg
100% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Growing (+52%)
Removed 16 products last month
1+ year
Since Mar 2025
Larger than 75% of category
Top 18% by catalog size
high
Strong content (0 blogs, 220 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Mature
Store Timeline & History
Jul 2025
Jul 2025
May 2025
May 2025
Mar 2025
Mar 2025
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About Viktor Rolf
Viktor Rolf is a luxury ecommerce store built on shopify and operating in NL. The store currently offers 1,825 products organized across 136 collections, making it comparable in size for the luxury category.
Theme and Design
Viktor Rolf uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Viktor Rolf achieves a performance score of 40/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Viktor Rolf uses TrustPilot for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Luxury category, Viktor Rolf ranks #21 out of 117 stores we track. This places them in the top 18% of luxury stores by product catalog size. Over the past 6 months, the store has grown its catalog by 622 products.
Last scanned
Feb 18, 2026
