Watermans
watermans.info
Watermans Wholesale is a UK-based B2B ecommerce platform specializing in hairdressing salon supplies and professional beauty retail products. The store operates on a factory-direct trade account model, offering salon professionals and retailers direct access to best-selling hair care and styling products with significant wholesale margins.
Products
160
Collections
14
Pages
17
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
59/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#4461 / 16375
Faster than 73% of stores
Beauty & Cosmetics Ranking
#101 / 403
Top 25% in category
Category Avg Performance
56
+10 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
5.6s
Speed Index
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#135 in Beauty & Cosmetics
Top 24% of stores
49% below average
160 products vs 315 avg
Faster than 75% of Beauty & Cosmetics stores
PageSpeed score: 66/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
49% below average
avg
73% below average
avg
11% below average
avg
89% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 24% by catalog size
low
Basic content (17 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Beauty & Cosmetics Stores
Other beauty & cosmetics stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Watermans
Watermans is a beauty & cosmetics ecommerce store built on shopify and operating in ES. The store currently offers 160 products organized across 14 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Watermans uses the Trade theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Watermans achieves a performance score of 66/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 87/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Watermans has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Watermans ranks #135 out of 572 stores we track. This places them in the top 24% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 20, 2026
