Watts
watts.fm
Watts & Co. Brewery is a Suffolk-based craft brewery that sells their own brewed beers directly to consumers. They offer beer packs and variety selections such as their Mixed Six and specialty ales, with free next-day shipping on orders over £40.
Products
4
Collections
2
Pages
4
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
40/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#6376 / 16375
Faster than 61% of stores
Food & Drink Ranking
#468 / 1334
Top 35% in category
Category Avg Performance
56
+6 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
5.9s
Speed Index
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#1473 in Food & Drink
Below 82% of stores
98% below average
4 products vs 235 avg
Faster than 65% of Food & Drink stores
PageSpeed score: 62/100
No BNPL options
52% of Food & Drink stores offer PayPal
Category Benchmarks
Compared to 1794 stores in Food & Drink
98% below average
avg
94% below average
avg
78% below average
avg
93% below average
avg
Category Intelligence
How Watts compares to other food & drink stores
9%
of Food & Drink stores use this theme
Insights
- 52% of Food & Drink stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Smaller catalog (bottom 25%)
Top 82% by catalog size
low
Basic content (4 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Food & Drink Stores
Other food & drink stores with similar size
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About Watts
Watts is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 4 products organized across 2 collections, making it comparable in size for the food & drink category.
Theme and Design
Watts uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 9% of food & drink stores.
Performance Analysis
Based on Google PageSpeed Insights, Watts achieves a performance score of 62/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 96/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Watts has not implemented a third-party review platform. Compared to other food & drink stores, 52% of food & drink stores offer paypal
Competitive Positioning
Within the Food & Drink category, Watts ranks #1473 out of 1794 stores we track. This places them in the top 82% of food & drink stores by product catalog size.
Last scanned
Feb 19, 2026
