Wayward
wayward.store
Wayward is a paper goods brand offering art prints, greeting cards, and postcards with rebellious and artistic designs. Created by designer Emma de la Pena in Edinburgh, Scotland, the store features themed collections including birthday cards, celebration cards, love cards, skull cards, landscape cards, and Christmas cards, catering to customers who prefer distinctive and unconventional stationery products.
Products
230
Collections
39
Pages
7
Blog Posts
8
CommerceRank Score
Overall store health assessment based on 5 key factors
67/100
Top Recommendations
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Print & Photo Ranking
#3 / 358
Top 1% in category
Category Avg Performance
60
+13 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 505 Print & Photo stores
#11 in Print & Photo
Top 2% of stores
81% below average
230 products vs 1,195 avg
Faster than 99% of Print & Photo stores
PageSpeed score: 73/100
Category Benchmarks
Compared to 505 stores in Print & Photo
81% below average
avg
48% below average
avg
63% below average
avg
65% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Print & Photo Stores
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About Wayward
Wayward is a print & photo ecommerce store built on shopify and operating in US. The store currently offers 230 products organized across 39 collections, making it comparable in size for the print & photo category.
Theme and Design
Wayward uses the Ride theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Wayward achieves a performance score of 73/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Wayward has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Print & Photo category, Wayward ranks #11 out of 505 stores we track. This places them in the top 2% of print & photo stores by product catalog size.
Last scanned
Feb 23, 2026
