Wearelittles
wearelittles.com
Little's is a specialty coffee brand that sells flavoured instant coffee products, including varieties like Creamy Caramel and Maple Walnut. The brand positions itself as a rule-breaking coffee maker for consumers who want to customize their coffee experience.
Performance Needs Attention
This store scores 29/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
63
+1Collections
22
Pages
13
Blog Posts
87
CommerceRank Score
Overall store health assessment based on 5 key factors
64/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 27 points below Food & Drink category average (56)
- Fix INP: Interaction delay is poor - reduce JavaScript and optimise event handlers
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#15735 / 16375
Faster than 4% of stores
Food & Drink Ranking
#1289 / 1334
Top 97% in category
Category Avg Performance
56
-27 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
3.6s
Largest Contentful Paint
0.000
Cumulative Layout Shift
554ms
Interaction to Next Paint
Additional Metrics
1.9s
First Contentful Paint
705ms
Time to First Byte
17.2s
Speed Index
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#572 in Food & Drink
Above average (top 32%)
73% below average
63 products vs 235 avg
Slower than 97% of Food & Drink stores
PageSpeed score: 29/100
+4 products
Over the past 6 months
Category Benchmarks
Compared to 1794 stores in Food & Drink
73% below average
avg
35% below average
avg
28% below average
avg
89% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
1+ year
Since Feb 2025
Above average catalog size
Top 32% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Aug 2025
Jun 2025
Apr 2025
Mar 2025
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About Wearelittles
Wearelittles is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 63 products organized across 22 collections, making it comparable in size for the food & drink category.
Theme and Design
Wearelittles uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 9% of food & drink stores.
Performance Analysis
Based on Google PageSpeed Insights, Wearelittles achieves a performance score of 29/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 81/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Wearelittles uses TrustPilot for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Food & Drink category, Wearelittles ranks #572 out of 1794 stores we track. This places them in the top 32% of food & drink stores by product catalog size. Over the past 6 months, the store has grown its catalog by 4 products.
Last scanned
Feb 18, 2026
