Whistlefish
whistlefish.com
Whistlefish creates beautifully designed greeting cards, artwork, and gifts made by UK-based artists. Their cards are printed on recycled and FSC-certified paper and packaged sustainably, with offerings across various occasions including birthdays, anniversaries, and celebrations.
Performance Needs Attention
This store scores 39/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
4,748
-417Collections
242
+1Pages
43
+2Blog Posts
108
+5CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 20 points below Gifts & Hampers category average (59)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#14182 / 16375
Faster than 13% of stores
Gifts & Hampers Ranking
#791 / 868
Top 91% in category
Category Avg Performance
59
-20 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.7s
Largest Contentful Paint
0.000
Cumulative Layout Shift
186ms
Interaction to Next Paint
Additional Metrics
1.3s
First Contentful Paint
493ms
Time to First Byte
10.6s
Speed Index
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#44 in Gifts & Hampers
Top 3% of stores
359% above average
4,748 products vs 1,035 avg
Slower than 91% of Gifts & Hampers stores
PageSpeed score: 39/100
-305 products
Over the past 6 months
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
359% above average
avg
206% above average
avg
10% above average
avg
104% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Reviews.io
Payment / Finance
Business Profile
Store maturity and operational indicators
Declining (-6%)
Removed 417 products last month
1+ year
Since Mar 2025
Top 10% largest catalog
Top 3% by catalog size
high
Strong content (108 blogs, 43 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Mature
Store Timeline & History
Aug 2025
Jul 2025
Jun 2025
May 2025
Apr 2025
Mar 2025
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About Whistlefish
Whistlefish is a gifts & hampers ecommerce store built on shopify and operating in GB. The store currently offers 4,748 products organized across 242 collections, making it larger than average for the gifts & hampers category.
Theme and Design
Whistlefish uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Whistlefish achieves a performance score of 39/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 80/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Whistlefish uses Reviews.io for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Gifts & Hampers category, Whistlefish ranks #44 out of 1277 stores we track. This places them in the top 3% of gifts & hampers stores by product catalog size. Over the past 6 months, the store has reduced its catalog by 305 products.
Last scanned
Feb 18, 2026
