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Wilburandgussie

shopify

wilburandgussie.com

Wilbur & Gussie is a luxury accessories brand offering designer handbags and brooches handmade in Spain. The store features customizable clutches in silk, linen, leather, and glitter finishes, inspired by eye-catching prints and fine jewellery design.

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Performance Needs Attention

This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

127

Collections

29

Pages

5

Blog Posts

6

CommerceRank Score

Overall store health assessment based on 5 key factors

D

42/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack0/20 (Minimal)
theme10/15 (Custom theme)
content12/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 11 points below Jewelry & Accessories category average (57)
  • Accessibility score is 67/100 - improve for better UX and legal compliance
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#12796 / 16375

Faster than 22% of stores

Jewelry & Accessories Ranking

#404 / 514

Top 79% in category

Category Avg Performance

57

-11 below avg

Category Avg LCP

1.9s

46

Performance

67

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIpoor

7.7s

Speed Index

Store Audit

Actionable insights compared to 679 Jewelry & Accessories stores

#321 in Jewelry & Accessories

Above average (top 47%)

84% below average

127 products vs 770 avg

Slower than 79% of Jewelry & Accessories stores

PageSpeed score: 46/100

No BNPL options

61% of Jewelry & Accessories stores offer PayPal

Category Benchmarks

Compared to 679 stores in Jewelry & Accessories

Products127 / avg 770

84% below average

avg

Collections29 / avg 50

42% below average

avg

Pages5 / avg 17

71% below average

avg

Blog Posts6 / avg 26

77% below average

avg

Category Intelligence

How Wilburandgussie compares to other jewelry & accessories stores

Insights

  • 61% of Jewelry & Accessories stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Above average catalog size

Top 47% by catalog size

Content Investment

low

Basic content (5 pages)

Tech Stack Maturity

Basic stack

No review platform (25% of category uses one)No BNPL detected (66% of category offers BNPL)

Business Sophistication

Early stage

International

Store Timeline & History

Feb 2026

127 products29 collections5 pages6 blogs

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About Wilburandgussie

Wilburandgussie is a jewelry & accessories ecommerce store built on shopify and operating in US. The store currently offers 127 products organized across 29 collections, making it comparable in size for the jewelry & accessories category.

Theme and Design

Wilburandgussie uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Wilburandgussie achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 67/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Wilburandgussie has not implemented a third-party review platform. Compared to other jewelry & accessories stores, 61% of jewelry & accessories stores offer paypal

Competitive Positioning

Within the Jewelry & Accessories category, Wilburandgussie ranks #321 out of 679 stores we track. This places them in the top 47% of jewelry & accessories stores by product catalog size.

Last scanned

Feb 20, 2026

Wilburandgussie | Jewelry & Accessories Store Analysis | CommerceRank