Wildcraft
wildcraft.co.uk
Wildcraft is a specialist retailer offering handmade tools and materials for fibre crafters, hand spinners, and knitters. Their product range includes hand-dyed fibres, British wool, drop spindles (both resin and wooden), glass beads for jewellery making, stitch markers, and related craft accessories, alongside educational ebooks and subscription club memberships.
Performance Needs Attention
This store scores 43/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
159
Collections
64
Pages
33
Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
58/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 17 points below Arts & Crafts category average (60)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Arts & Crafts Ranking
#7 / 708
Top 1% in category
Category Avg Performance
60
-17 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
5.7s
Speed Index
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#4 in Arts & Crafts
Top 0% of stores
83% below average
159 products vs 948 avg
Faster than 99% of Arts & Crafts stores
PageSpeed score: 43/100
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
83% below average
avg
28% above average
avg
120% above average
avg
88% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
high
Strong content (4 blogs, 33 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Wildcraft
Wildcraft is a arts & crafts ecommerce store built on shopify and operating in GB. The store currently offers 159 products organized across 64 collections, making it comparable in size for the arts & crafts category.
Theme and Design
Wildcraft uses the Bespoke theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Wildcraft achieves a performance score of 43/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 71/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Wildcraft has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Arts & Crafts category, Wildcraft ranks #4 out of 1004 stores we track. This places them in the top 0% of arts & crafts stores by product catalog size.
Last scanned
Feb 22, 2026
