Wildethos
wildethos.co.uk
Wild Ethos is a UK-based manufacturer of hand-poured natural candles, reed diffusers, and scented tealights made from sustainably sourced ingredients. The brand offers a curated collection of nature-inspired scents such as Bergamot & Nettle, Honeysuckle Garden, and Pine Forest, with bundle options available for customers.
Performance Needs Attention
This store scores 42/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
29
Collections
24
Pages
9
Blog Posts
16
CommerceRank Score
Overall store health assessment based on 5 key factors
64/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 15 points below Candle & Home Fragrance category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#13791 / 16375
Faster than 16% of stores
Candle & Home Fragrance Ranking
#163 / 186
Top 88% in category
Category Avg Performance
57
-15 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 256 Candle & Home Fragrance stores
#166 in Candle & Home Fragrance
Below 65% of stores
87% below average
29 products vs 220 avg
Slower than 88% of Candle & Home Fragrance stores
PageSpeed score: 42/100
Category Benchmarks
Compared to 256 stores in Candle & Home Fragrance
87% below average
avg
49% below average
avg
67% below average
avg
47% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 65% by catalog size
low
Basic content (9 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Wildethos
Wildethos is a candle & home fragrance ecommerce store built on Shopify and operating in FI. The store currently offers 29 products organized across 24 collections, making it comparable in size for the candle & home fragrance category.
Theme and Design
Wildethos uses the Prestige theme from the Shopify Theme Store. This theme choice is used by 7% of candle & home fragrance stores.
Performance Analysis
Based on Google PageSpeed Insights, Wildethos achieves a performance score of 42/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 87/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Wildethos uses TrustPilot for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Candle & Home Fragrance category, Wildethos ranks #166 out of 256 stores we track. This places them in the top 65% of candle & home fragrance stores by product catalog size.
Last scanned
Feb 25, 2026
