Products
1,973
Collections
464
Pages
69
Blog Posts
102
CommerceRank Score
Overall store health assessment based on 5 key factors
43/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
Store Audit
Actionable insights compared to 59117 General stores
#3828 in General
Top 6% of stores
105% above average
1,973 products vs 964 avg
Category Benchmarks
Compared to 59117 stores in General
105% above average
avg
572% above average
avg
165% above average
avg
168% above average
avg
Domain Authority
Backlink strength & referring domains
Referring Domains
13
Total Links
13
Top Linking Domains
- inlinefigure.com1
- internationalschoolofskating.com1
- anationofmoms.com1
- gauloisesracing.com1
- coventryblaze.co.uk1
Data via Crawly Backlink Checker
Theme & Design
Theme Name
DawnType
Theme Store
Tech Stack
Platform
shopify
Reviews Platform
Reviews.io
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 6% by catalog size
high
Strong content (102 blogs, 69 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Mar 2026
Similar General Stores
Other general stores with similar size
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About willies
willies is a general ecommerce store built on shopify and operating in GB. The store currently offers 1,973 products organized across 464 collections, making it larger than average for the general category.
Theme and Design
willies uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 13% of general stores.
Tech Stack
Beyond the core Shopify platform, willies uses Reviews.io for customer reviews and offers PayPal, Klarna, Clearpay for payment flexibility.
Competitive Positioning
Within the General category, willies ranks #3828 out of 59117 stores we track. This places them in the top 6% of general stores by product catalog size.
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